Epic Social Media Customer Care: What You Should Know


It may be difficult to believe, but there are still corporate executives who don't recognize the power and impact solid social media strategy has when used as a tool for marketing and brand-building. ...

Social Media Ads: Basics You Need to Know About Each Platform


Is advertising part of your social media strategy? While organic social media marketing plays an important role in a successful content marketing campaign, it's becoming more and more important to pai...

Social media customer care best when humans and bots are at play


It's no secret social media is a staple in almost every company's marketing strategy. What was less expected was the rate at which consumers would use social media for communicating with brands and re...

How often to post on social media in 2019


Join 50,000 of your peers by getting the latest content marketing updates delivered directly to your ... your posts will disappear into a dark hole of rejected social media efforts. Social media algor...

Cision Acquires TrendKite For Influencer #Marketing Management


TrendKite has developed a digital marketing management and monitoring ... Cision acquired TrendKite just a few weeks after it acquired social media monitoring company Falcon.io for $65 million ...

#Marketing/creative staffing to grow 7%; demand suggests increased opportunities


... growth in marketing budgets for the next 10 years and the high demand for digital marketing and social media marketing skills suggest increasing opportunities for marketing/creative staffing ...

12 Social Media Engagement KPIs That Matter


This section will help you understand the full spectrum of metrics available to you for evaluating your content and social media marketing, the meaning and importance of each, and how to use and impro...

Social Media #Marketing in 2019: Why Trust is the New Black


2018 was a tough year for social media marketing. In September we learned of a massive Facebook data breach, exposing the accounts of over 50 million users. The ramifications of that breach are still ...

How To Build A Profitable #Marketing Strategy


One way to get a good initial grasp of what marketing channels your competitors are using is to go directly to their customers and find out what they're saying. You can easily do that with Mention, a ...

InstaGrandmas: Is Selling To Seniors On Social Media Worth Your Brand Dollars?


With social media now stretching far beyond young early adopters ... to switch away from their preferred brands anyway—means it might be worth sticking to marketing in the analog world when thinking o...

Content #Marketing Weekly: Trust the experts


Digital strategist Shane Barker of Shane Barker Consulting, for example, specializes in digital reputation management, social media and influencer marketing. He writes about these topics in his own bl...

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