Social Media #Marketing in 2019: Why Trust is the New Black


2018 was a tough year for social media marketing. In September we learned of a massive Facebook data breach, exposing the accounts of over 50 million users. The ramifications of that breach are still ...

Three Ways Content #Marketing Boosts The Value Of Your Leads


Content marketing continues to be critical in improving the value ... but not everyone will arrive at your website (or social media feed) ready to give you money. Without using content to nurture thos...

InstaGrandmas: Is Selling To Seniors On Social Media Worth Your Brand Dollars?


With social media now stretching far beyond young early adopters ... to switch away from their preferred brands anyway—means it might be worth sticking to marketing in the analog world when thinking o...

5 #Marketing Tips for Small #Businesses


When starting a marketing campaign, the first few days or weeks are just ... Companies that are ignoring the advantages of social media are easily letting go of thousands of potential customers. In 20...

Social media customer care best when humans and bots are at play


It's no secret social media is a staple in almost every company's marketing strategy. What was less expected was the rate at which consumers would use social media for communicating with brands and re...

Cision Acquires TrendKite For Influencer #Marketing Management


TrendKite has developed a digital marketing management and monitoring ... Cision acquired TrendKite just a few weeks after it acquired social media monitoring company Falcon.io for $65 million ...

#Marketing/creative staffing to grow 7%; demand suggests increased opportunities


... growth in marketing budgets for the next 10 years and the high demand for digital marketing and social media marketing skills suggest increasing opportunities for marketing/creative staffing ...

Social Media Ads: Basics You Need to Know About Each Platform


Is advertising part of your social media strategy? While organic social media marketing plays an important role in a successful content marketing campaign, it's becoming more and more important to pai...

Content #Marketing Weekly: Trust the experts


Digital strategist Shane Barker of Shane Barker Consulting, for example, specializes in digital reputation management, social media and influencer marketing. He writes about these topics in his own bl...

12 Social Media Engagement KPIs That Matter


This section will help you understand the full spectrum of metrics available to you for evaluating your content and social media marketing, the meaning and importance of each, and how to use and impro...

Epic Social Media Customer Care: What You Should Know


It may be difficult to believe, but there are still corporate executives who don't recognize the power and impact solid social media strategy has when used as a tool for marketing and brand-building. ...

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