A day in the life of… Social Media Editor at Direct Line Group


AT: We are part of the Marketing Division and sit within the Digital Marketing Team. As a cross-functional team, we report into the Head of Brand PR and Social Media. I head up a team of four social ...

RPT-EXCLUSIVE-Philip Morris suspends social media campaign after Reuters exposes young 'influencers'


May 10 (Reuters) - Cigarette maker Philip Morris International Inc has suspended a global social media marketing campaign in response to Reuters inquiries into the companys use of young online ...

How Much Time Should Your Small Business Spend on Social Media Marketing?


Social media is a cost-effective way to market your startup or small business. However, if you don't properly plan, it can waste valuable time, cost your company money and lead to the kind of burnout ...

10 Social Media & Digital Marketing Inspiration Metrics You Can't Ignore in 2019


Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to look for the "why" in both data and people. It's easy to get side tracked by ...

8 DIY social media marketing tips to grow your business


When it comes to advice for the small to medium business (SMB) owner, there is no shortage of wisdom. Whether it be how to handle employees, or how to market your product or services, someone out ...

The Videos Your Customers Want to See on Social Media [Infographic]


When done right, video marketing can increase sales ... to maximize your success with video on social media. Check out the infographic below to see more on the types of videos consumers prefer on ...

7 Reasons Content Marketing is Overwhelming


You need to also build in time to engage with readers and interact on social media. You can't publish one blog article and consider your content marketing complete. There is a direct correlation ...

Integrating Email Marketing with the Art of Instagram to Cover up Social Media Efforts


Walter Moore is a notable management consultant and digital marketing expert. He is quite experienced in the field of web marketing as well as website designing. We're working on getting more articles ...

Millennials' Shifting Social Media Habits Financial Marketers Can Tap


No financial marketer using social media can overlook Facebook. The platform accounts for about 25% of all online ad spending. Used effectively, Facebook enables banks and credit unions to highly ...

Top 5 Takeaways From the 2019 Social Media Marketing World Conference


Build a tribe, create a community, get results. Social media in 2019 is all about building connections with your followers, and the 2019 Social Media Marketing World Conference was packed with ...

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