Diagnosing Your Marketing Health, Part 3: Social Media


Bernard May is the CEO of National Positions, a 5 time Inc500/5000 digital growth company and Google Premier Partner. No matter how tight we close our eyes and will it to be so, we can't return to the ...

Soulmates.AI's new Social ROI Reporter Measures the Real Value of Social Media Marketing


PASADENA, Calif., May 14, 2019 /PRNewswire/ -- Soulmates.AI, an AI-driven martech startup focused on making marketing work for everyone, has launched Social ROI Reporter (SRR), a tool that helps ...

Instagram queen Selena Gomez says 'social media has been terrible' for millennials


(Of course she is; each one of Gomez's Instagram posts has been valued at $800,000 in marketing and influence value.) Gomez has urged her followers to take social media breaks before, such as ...

5 Tips to Improving Your Social Media Marketing


If you aren't spending time researching current and future social media trends as a way to enhance your marketing strategy, you are likely losing out a huge opportunity to create conversions, build ...

Boost Social Media Advertising With A Custom Audience


Good social media advertising requires a lot of thought about who your ... of your ideal customer as if they were a real person – allowing you to craft targeted marketing messages to them that address ...

Philip Morris Caught Red-Handed Marketing IQOS to Young People on Social Media


Statement of Matthew L. Myers, President, Campaign for Tobacco-Free Kids WASHINGTON, May 16, 2019 /PRNewswire/ -- A new investigative report by Reuters exposes how Philip Morris International has ...

The Push-Pull Relationship Of Sales And Marketing: How To Foster Collaboration


Sales is a direct process, requiring one-to-one interaction with customers, whether it's using email, the phone, in-person meetings or social media. Marketing, on the other hand, drives leads through ...

Is Social Media Working for Your Trade Show Marketing Efforts?


As Senior Marketing Database Analyst at Skyline Exhibits, Matt Bohar has been with the Skyline lead generation and customer engagement team for almost 15 years. He manages several campaigns in areas ...

8 DIY social media marketing tips to grow your business


When it comes to advice for the small to medium business (SMB) owner, there is no shortage of wisdom. Whether it be how to handle employees, or how to market your product or services, someone out ...

Are You Posting on Social Media With Purpose?


Use social media as a channel to invite prospects to ... the next step is to develop a comprehensive editorial and marketing calendar that's aligned and focused with consistent messaging ...

How to Use Referral Marketing to Stand Out from Your Competition


People often attach more value to things that are in short supply, which is why scarcity marketing tactics like this work. Today, Girlfriend Collective has a substantial social media following of 187k ...

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