Health groups call out tobacco marketing aimed at teens on social media


Tobacco and e-cigarette companies are paying so-called social media influencers -- quasi-celebrities with large followings -- to promote and market their products directly to young people on Facebook, ...

Five Psychology-Based Tips To Boost Engagement On Social Media


Stirring up some action on your social media profiles can be difficult, but it's vital to increasing brand awareness and sales. In fact, 64% of marketers said that increasing audience engagement was ...

North Texans are more likely to spend money under the influence of social media


To harness the modern word-of-mouth on social media, companies are changing how they are marketing their products on Facebook, Pinterest and other platforms. "We've just finished doubling the size of ...

International Social Media Summit Marks 75th Event for Alliance Connection


public relations and experiential marketing is celebrating the completion of its 75 th successful event. The "Sun, Slime and Social" media summit, exclusive to Alliance Connection's #ACTastemaker ...

5 Tips to Improving Your Social Media Marketing


If you aren't spending time researching current and future social media trends as a way to enhance your marketing strategy, you are likely losing out a huge opportunity to create conversions, build ...

Wibbitz Releases New Research on Video Marketing Trends & Challenges for Social Media


Wibbitz, an automated video creation company, released the findings of its latest research on video marketing trends and challenges for social media revealing the challenges that marketers face, and ...

Diagnosing Your Marketing Health, Part 3: Social Media


Bernard May is the CEO of National Positions, a 5 time Inc500/5000 digital growth company and Google Premier Partner. No matter how tight we close our eyes and will it to be so, we can't return to the ...

Influencer Marketing Best Practices: Harness The Power of Influencer Marketing


influencer marketing is hard to miss—especially because the number of social media influencers keeps growing. And influencer marketing isn't just hype. Brands that use this strategy properly reap ...

Philip Morris Caught Red-Handed Marketing IQOS to Young People on Social Media


Statement of Matthew L. Myers, President, Campaign for Tobacco-Free Kids WASHINGTON, May 16, 2019 /PRNewswire/ -- A new investigative report by Reuters exposes how Philip Morris International has ...

Snapchat and TikTok: Social Media Marketing Trends for Gen Z and Millennials


Vandita is a passionate writer and IT enthusiast. She is a Computer Lecturer by profession at the University of Delhi. She has previously worked as a Software Engineer with Aricent Technologies. ...

How Live Streaming Platforms Have Emerged as a Virtual Medium of Marketing and Branding?


The traditional methods of marketing appear to be getting altered as social media and videos are replacing television, radio, and newspapers advertising. The businesses are taking the route of digital ...

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