Health groups call out tobacco marketing aimed at teens on social media


Tobacco and e-cigarette companies are paying so-called social media influencers -- quasi-celebrities with large followings -- to promote and market their products directly to young people on Facebook, ...

Diagnosing Your Marketing Health, Part 3: Social Media


Bernard May is the CEO of National Positions, a 5 time Inc500/5000 digital growth company and Google Premier Partner. No matter how tight we close our eyes and will it to be so, we can't return to the ...

Philip Morris Caught Red-Handed Marketing IQOS to Young People on Social Media


Statement of Matthew L. Myers, President, Campaign for Tobacco-Free Kids WASHINGTON, May 16, 2019 /PRNewswire/ -- A new investigative report by Reuters exposes how Philip Morris International has ...

Shaadi.com founder Anupam Mittal, others invest in social media marketing startup


Social media marketing solutions company At (logo: @) has raised $330,000 (Rs 2.3 crore at current exchange rate) from angel investors, the firm said in a statement on Monday. The angel investors ...

Movie Stars, Media and Marketing Executives Offer Insights into Platforms and Community at the Collision Conference


Media and marketing professionals have a love-hate relationship with social platforms. While they deliver massive reach and the ability to hyper-target, they're fraught with issues of brand safety and ...

Social Media Video Marketing Trends in 2019


Of all the huge changes the internet has brought over the past two decades, social media is one of the most profound. Platforms like Facebook and Twitter have fundamentally changed the way we interact ...

5 Tips to Improving Your Social Media Marketing


If you aren't spending time researching current and future social media trends as a way to enhance your marketing strategy, you are likely losing out a huge opportunity to create conversions, build ...

iClick Interactive strengthens its KOL marketing capabilities in China


Our integrated marketing solution not only helps companies ... prefer to purchase products directly on social media platforms as opposed to through other channels – this is ahead of the global ...

Snapchat and TikTok: Social Media Marketing Trends for Gen Z and Millennials


Vandita is a passionate writer and IT enthusiast. She is a Computer Lecturer by profession at the University of Delhi. She has previously worked as a Software Engineer with Aricent Technologies. ...

The Secret To Better Marketing: Five T's Of Consumer-Centric Insights


You are competing in a world where 82% of U.S. adults always or sometimes read online reviews before making a purchase, and 15% have made a purchase through a link posted on a social media site ... ...

Why Every Agency Should Partner With an Affiliate Marketing SaaS


Marketing and web design agencies who offer comprehensive packages for eCommerce brands usually offer the standard things: SEO, SEM, social media, email, etc. However, some agencies drag their feet ...

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