Movie Stars, Media and Marketing Executives Offer Insights into Platforms and Community at the Collision Conference


Media and marketing professionals have a love-hate relationship with social platforms. While they deliver massive reach and the ability to hyper-target, they're fraught with issues of brand safety and ...

Soulmates.AI's new Social ROI Reporter Measures the Real Value of Social Media Marketing


PASADENA, Calif., May 14, 2019 /PRNewswire/ -- Soulmates.AI, an AI-driven martech startup focused on making marketing work for everyone, has launched Social ROI Reporter (SRR), a tool that helps ...

Diagnosing Your Marketing Health, Part 3: Social Media


Bernard May is the CEO of National Positions, a 5 time Inc500/5000 digital growth company and Google Premier Partner. No matter how tight we close our eyes and will it to be so, we can't return to the ...

Social Media Video Marketing Trends in 2019


Of all the huge changes the internet has brought over the past two decades, social media is one of the most profound. Platforms like Facebook and Twitter have fundamentally changed the way we interact ...

Life on the B Side: Social Media Advertising Under CGL Coverage B (Part 2)


Although a company's use of social media influencers does not create any unique Coverage B issues, the use of such influencers as part of a marketing campaign is not without risks. Social medial ...

5 Tips to Improving Your Social Media Marketing


If you aren't spending time researching current and future social media trends as a way to enhance your marketing strategy, you are likely losing out a huge opportunity to create conversions, build ...

Philip Morris Caught Red-Handed Marketing IQOS to Young People on Social Media


Statement of Matthew L. Myers, President, Campaign for Tobacco-Free Kids WASHINGTON, May 16, 2019 /PRNewswire/ -- A new investigative report by Reuters exposes how Philip Morris International has ...

Wibbitz Releases New Research on Video Marketing Trends & Challenges for Social Media


Wibbitz, an automated video creation company, released the findings of its latest research on video marketing trends and challenges for social media revealing the challenges that marketers face, and ...

Snapchat and TikTok: Social Media Marketing Trends for Gen Z and Millennials


Vandita is a passionate writer and IT enthusiast. She is a Computer Lecturer by profession at the University of Delhi. She has previously worked as a Software Engineer with Aricent Technologies. ...

The Secret To Better Marketing: Five T's Of Consumer-Centric Insights


You are competing in a world where 82% of U.S. adults always or sometimes read online reviews before making a purchase, and 15% have made a purchase through a link posted on a social media site ... ...

Omnichannel Marketing: How to Enhance Your Strategy With Email Marketing


And most of your customers are just like you. In every search, email or social media scroll lies an opportunity to grab your audience's attention. Omnichannel marketing is what's going to put your ...

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