User-generated content for SEO: The cost-benefit analysis you need


Mount, founder of digital marketing agency Classy Brain ... businesses can get their customers to help improve their local SEO and skip all the trouble of creating unique pages for each individual ...

11 Ways to Increase User Engagement & Why It Matters for SEO


Returning users are engaged users, especially depending on your product or service model. Every time I talk to someone who is just learning SEO or digital marketing, I get the question: "What is a ...

5 Ways To Leverage Local SEO For Financial Advisors


As you can see, a solid content marketing strategy is a big part of successful SEO for financial advisors. But your content – blogs, events, press releases, FAQs, videos and other media ...

The Best Free SEO Tools to Increase Your Rankings


This goes along with the top SEO marketing trends in 2019: Content quality, not just quantity, matters for Google and readers. Avoid Duplicate Content: Creating duplicate content is a sure way to ...

Content Marketing Weekly: What Mom would say about your content marketing strategy


still ring in my ears – and I'm almost 30. As Mother's Day draws closer, we thought it might be fun to take a look at a few content marketing and SEO updates through a more maternal lens, and equate ...

Study: How to use domain authority for digital PR and content marketing


Moz's DA score is a way for us PRs to quickly and easily assess the quality of the websites we target for our client's content marketing campaigns ... of AI initiatives is a major challenge. For SEO, ...

The Next Big Trends in SEO


SEO has grown to encompass much more than its original acronym, and the SERP isn't limited to ten blue links anymore. Because digital marketing strategies are changing to keep up with SEO's ...

Law Firm Marketing Execs Finding Local SEO Outperforms Pay-Per-Click


If you are starting a new marketing campaign on Google, then you have two ways to go. Either the Pay-per-click (PPC) marketing strategy or local SEO. In order to be able to choose the best way that ...

Build Your Online Authority With 5 Simple SEO Tips


"Many small businesses have fewer marketing dollars to spend, which is why I tend to recommend reviews and local SEO in the beginning in order to make the biggest impact and get clients the biggest ...

Digital Marketing Tips - SEO Keyword Research Tools


Do you have a list of 100 brand and product related SEO keywords for your business? If not, you should. And you should be using automated tools to manage these lists to grow and leverage them over ...

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