QYOU Media's Influencer Marketing Division on Track to Achieve Record Quarterly Revenue of $1.3 Million


QYOU Media's Influencer Marketing team, led by industry veteran and SVP of Global Partnerships Glenn Ginsburg, has developed campaigns deploying multiple social platforms including YouTube ...

Diversity In Influencer Marketing: Why Representation Matters


Influencer Marketing Takeaway: Influencers need to align with forward-thinking inclusive brands like Fenty Beauty, MAC Cosmetics, and NARS that are creating products for a wide audience, but are also ...

Health groups call out tobacco marketing aimed at teens on social media


Tobacco and e-cigarette companies are paying so-called social media influencers -- quasi-celebrities with large followings -- to promote and market their products directly to young people on Facebook, ...

Gen Z kids are the stars of their parents' social media — and they have opinions about that


"These are kids who have always been on social media through their parents ... an annual conference about dads, marketing and media, the answer has been to let his 14- and 17-year-old sons have the ...

How To Automate Your Social Media Marketing Without Losing Your Mind


We've all seen automating your social media marketing crash and burn miserably, from brands and influencers alike. Because building a large social media following on any platform is tedious, ...

Unmetric Introduces Image Analytics for Its Social Content


According to a report cited by Hubspot, 80 percent of marketers use visual assets in their social media marketing. "Visuals are the new language of consumers, and brands require deeper more granular ...

5 of the Best Social Media Lead Gen Techniques


With a little planning and organized audience usage, this can be a good use of your paid social budgets. This is an organized means to assist lead movement through the funnel. When coupled with sales ...

Can Social Media Advertising Be Fully Replaced By Influencer Marketing?


The power of social media is hard to match. Almost 45% of the world's population use at least one social media platform such as Twitter, Facebook, Instagram, Snapchat or Youtube. From the diagram ...

The Optimization of B2B Digital Marketing


The social media contains hundreds and hundreds of blog posts ... information to potential customers in the data-gathering phase. Adopting the account-based marketing (ABM) program will take the ...

What Every Company Needs to Know About the Future of Social Media Marketing


Looking into the future of social media marketing for a business does not require extensive research or rubbing a lamp in hopes of a genie granting you a wish. Instead, you can follow trends and data ...

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