4 Steps to Monetize Your Social Media Following


A great way to start marketing on social media is by modeling your presence after those who are already successful in your market. "See the top competitors, see the top influencers in the niche and ...

Social Media Marketing for IT Consultants: Take the Un-Boring Angle


Recently, I read an article by Neil Patel where he argues that B2B is unsuccessful on social media because it's boring. He argued that social media practitioners need to find an "unboring" angle to ...

Why Your Social Media Marketing Strategy Sucks


With over 3.2 billion social media users globally, it's not surprising that B2B marketers are increasingly focusing on social media marketing. It's quite likely your customers are on social media, so ...

Cuckoo by Adhark Launches, Makes Social Media Marketing Easy for Everyone with Data-Driven Recommendations


BOSTON, MASS. — June 14, 2016 — Adhark, Inc., a Boston-based streaming marketing recommendation company, today announced the launch of Cuckoo, the world's first task advisor for marketing.

The Potential of Performance Marketing: Q&A with Ken Leren, Marketing Town


Performance marketing does what it says on the tin, but its paramount 'performance' stays front and centre. It was born out of the affiliate space and encompasses areas such as social media, ...

Business Pulse: What percentage of your business marketing is done via social media?


With so many social and digital platforms like Facebook, Instagram and Twitter available to marketing teams to reach potential clients, Pacific Business News wants to know what percentage of your ...

The Art Of Interdisciplinary Digital Marketing Thought Leadership


Bring your PR and marketing team into the mix before client meetings and trade show events to assist in brand messaging and value proposition development. • Let SEO experts create a backlink strategy ...

B2C Social Media Marketing: 3 Dumb Mistakes to Avoid When Posting Instagram Content


Approximately 80 percent of all Instagram users follow a business on Instagram. That's probably why we're obsessed with the photo-sharing app. Startup owners post torrents of content on their ...

Global Confectionery Market 2018-2022 | Promotional Activities and Social Media Marketing to Boost Growth | Technavio


The global confectionery market is expected to post a CAGR of over 3% during the period 2018-2022, according to the latest market research report by Technavio. This press release features multimedia.

4C Launches Source-Of-Truth Attribution for Linear TV, OTT, and Social Media


About 4C Insights 4C is a global data science and marketing technology company ... self-service activation on linear television and social media, over-the-top content, and digital commerce.

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