How Brands are Taking Social Media into the Real World to Connect With Us


ANALYZE, CUSTOMIZE, REPEAT Brands are awash in data, and the smart ones are funneling information about customers into innovative marketing approaches. Artificial intelligence and machine-learning ...

Cuckoo by Adhark Launches, Makes Social Media Marketing Easy for Everyone with Data-Driven Recommendations


BOSTON, MASS. — June 14, 2016 — Adhark, Inc., a Boston-based streaming marketing recommendation company, today announced the launch of Cuckoo, the world's first task advisor for marketing. ...

Social media and analytics: They're better together


If you are a company though, you should definitely be utilizing social media as a way to boost your marketing efforts. Why wouldn't you want to connect with more customers and build brand awareness? ...

6 Alternatives to Facebook for Social Media Marketing


Oh Facebook. What a complicated relationship we have with you. On one hand, we love the personal connections to family, old school friends, new friends, and monitoring our exes. We also love the "free ...

6 Successful Social Media Tactics Used by Major Financial Brands


Social media can help any bank or credit union build online traffic and conversions, create brand awareness, and communicate with consumers in their preferred channel. To help jumpstart the marketing ...

Global Confectionery Market 2018-2022 | Promotional Activities and Social Media Marketing to Boost Growth | Technavio


The global confectionery market is expected to post a CAGR of over 3% during the period 2018-2022, according to the latest market research report by Technavio. This press release features multimedia. ...

How to Create a Superb Social Media Marketing Strategy in 8 Easy Steps


Vandita is a passionate writer and IT enthusiast. She is a Computer Lecturer by profession at the University of Delhi. She has previously worked as a Software Engineer with Aricent Technologies. ...

Why social media is a must for your dental office


The future of dental marketing is upon us. A look at some of the most popular dental-related hashtags show that several hundred dental students have already begun building up and even using their own ...

Three Ways To Drive Effective Brand Engagement With Influencer Marketing Strategies


Done right, influencer marketing can spread a message in minutes, globally. Done wrong, we could have another Fyre Festival fiasco. This article covers three of today's prominent social media ...

10+ Indispensable (and Free!) Marketing Graders and Social Media Scores


You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can ...

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